About Understanding Expertise

Understanding Expertise Ltd. is a consultancy set up by Colin Wheeler in 2010, to provide consulting services for research and insight projects.

Focusing on the ‘business value’ of research, delivering insights which enable better decision-making, Colin brings a varied skillset to any project with expertise in primary research, media evaluation and data analytics.

If you are interested in discussing any consultancy, interim/freelance support or ad-hoc projects with Colin, please contact him via LinkedIn or using the contact form on this site.


Colin’s previous experience, encompassing 20 years in the research and insights sector, includes clientside roles at British Airways, and agency roles at Research International, NOP, TNS and most recently (2011-2014) setting up and building an Insight and Analytics team for WE, a communications agency, based in their London office.